The Myth of Political Discourse's Globalisation Through the Media: The War on Terrorism Case Study
The paper challenges the claim that an increasingly globalised media is creating a uniformisation of local political discourses at the international level. In particular, it explores the extent to which the U.S. government managed to affect global perceptions of the War On Terrorism through the media in the immediate aftermath of the 9/11 events.
The research starts from the consideration that the U.S. government created, through the repetition of consistent messages, a very specific interpretation of the 9/11 events (a War on Terrorism frame) and attempted to export it globally in order to support its own foreign policy objectives. The analysis then focuses on the comparison between the War On Terrorism frame as delivered by the U.S. government and its reproduction within both the political and media discourses in a range of local cases at the international level. They include the U.S., France, Italy and Pakistan.
By drawing on political communications’ concepts the research questions current literature on globalisation. More in detail it suggests that 1) there is no evidence of an on-going globalisation of either political or media discourses, 2) the local nation-state level plays a key role in understanding the mechanisms of frames’ spreading at the global level and 3) local culture is a major determinant in defining local political and media discourses’ contents, even in presence of a strong persuasion attempt by a powerful international actor such as the U.S. government.
Cristina Archetti (United Kingdom)
Institute of Communications Studies
(30 min. Conference Paper, English)