Slow Food: Reviving Local Culture, Generating a New Social Movement
Angela Danzi, Angelo Tripicchio.
This paper will investigate the organization Slow Food and its origins in northern Italy as a window into new social movements whose goals include promoting what Max Weber called “a great rebirth of old ideas and ideals.” Founded in 1986, in direct response to the opening of a McDonald’s in Piazza di Spagna, Slow Food seeks to preserve and support traditional ways of growing, producing, and preparing food, and its Manifesto declares: “A firm defense of quiet material pleasure is the only way to oppose the universal folly of Fast Life.” But slow food is more than an epicurean indulgence; it is also proving to be an ingenious way of uniting people in developed nations who are disturbed by the loss of distinctive regional and local ways of life.
As national boundaries have blurred or even disappeared in Europe, and as global interests promote a literal and figurative McDonaldization, food production and consumption have become an important source of cultural identity. This paper will examine the contours and contradictions of Slow Food, its successes in maintaining regional and national identities and cultures in the face of global homogenization, and the ways in which its anti-modernist and anti-progress ideology are playing out in places like Brazil, Argentina and the United States.
Angela Danzi (United States)
Chairperson, Department of Sociology and Anthropology
School of Arts and Sciences
Farmingdale State University of New York
Angela D. Danzi, Associate Professor, Chairperson, Department of Sociology and Anthropology, Farmingdale State University of New York. Ph. D., Sociology, New York University; B.A., Urban Studies, SUNY Old Westbury. Publication topics include ethnicity and the medicalization of childbirth, and the dynamics of family conflict.
Angelo Tripicchio (United States)
Nassau Community College
(30 min. Conference Paper, English)