Presentation Details

The Second International Conference on New Directions in the Humanities

How the Rhetorical Tradition Informs Web Design, Information Architecture and Usability.

Gloria Boone.

Many traditional ideas from rhetoric, communication and human factors have been transformed, shifted, and remodelled to form the foundations of information architecture, usability and web design. Some of these transformed traditional ideas from rhetoric and communication are often hidden or obscured by the new metaphors and new word choices of information architects, information designers, new media content managers, or web site creators. Traditional rhetorical concepts from Aristotle, Cicero, and medieval rhetoricians are employed in our modern new media.


Gloria Boone  (United States)
Professor of Communication
Department Of Communication
Suffolk University

Dr. Gloria Boone is a Professor of Communication at Suffolk University in Boston, Massachusetts. She teaches classes in Rhetoric, Information Architecture, Usability, Web Design, and Advertising. She has published on Communicative Informatics in the 2003. Proceeding of the Informing Science + IT Education Conference. She has presented academic papers and consulted with businesses and health care organization on information architecture, usability, communication and IMC. As a classically trained rhetorician, she believes that the arts and the humanities inform "new" developments in web design, technology and communication.

  • Rhetoric,
  • Aristotle
  • Cicero
  • Information Architecture
  • Usability
  • Web Design
  • Communication
  • New Media
  • IMC

(30 min. Conference Paper, English)