Presentation Details

The Second International Conference on New Directions in the Humanities

Corporate Communication in the Classroom

Dr Richard Knecht.


The purpose of the proposed paper is to demonstrate how Professional Business Communication is structured and taught in an interactive setting at the University of Toledo.

The instructor’s lectures and the readings in the text, Professional Business Communication, provide a simulation of various models of organizational communication. Students are exposed to both oral and written communication, as it exists in the real world. Those enrolled in the course have the opportunity to “put theory into practice” in a setting that attempts to mirror the workplace.

Students in the class become members of a four-person corporation operating within the larger classroom (society). The goal of the corporation is to create and sell a product or service to members of the other class corporations (the larger society). An over-arching goal would be to find ways to communicate so as to optimize employee function, production and satisfaction.

Each individual within the group will assume one of four employment positions: corporate manager, public relations officer, sales manager, or organizational consultant. The four positions have specific duties to perform and will be detailed as to how they are integrated during the proposed presentation. The instructor in this simulation is that of “corporate czar.” He or she will be the final arbitrator of conflicts and his/her decisions are final.

Presenters

Dr Richard Knecht  (United States)
Chairman and Professor
Department of Communication
University of Toledo

Professor Richard J. Knecht is currently the Chairman of the Dept. of Communication of the University of Toledo. He has served in this position for the past nine years. During that time, he has also taught in the areas of Media Law, Professional Business Communication, and Pubic Presentations. His research interests include telecommunication policy in the United States, organizational communication, and an analysis of political communication.

Keywords
  • Corporate communication
  • Interactive setting
  • Corporate czar



(30 min. Conference Paper, English)